Industry
Finance (Crypto)
Design Duration
6 Weeks
My Role
Responsible for research, ideation, prototyping for user testing, and delivering a scalable visual design with a robust design system.
Team
I worked as the sole product designer for the web application, collaborating with another designer for mobile, two product managers, and eight engineers.
OVERVIEW
THE PROBLEM
Crypto is growing fast, new trading platforms and products are launching every day. To stay relevant, a trading platform needs to scale quickly and adapt to evolving user needs.
\Without a fast, powerful, and flexible platform, CoinDCX risked losing serious traders to better-equipped competitors.
Research
WHAT EXISTED
FOUNDATION
SETTING OUT TO SOLVE
Improve Visual Hierarchy
Declutter UI, enhance contrast, and optimize information layout.
Enhance core action flows
Make placing, monitoring & modifying trades faster with instant feedback.
Unify cross platform UX
Standardising web and app for a seamless, interoperable experience.
Optimise data delivery
Enhance charting tools visibility and market data presentation
WIREFRAME AND PROTOTYPE
LETS IDEATE
After reviewing our product and others, we saw that screen space is valuable. Every pixel should have a purpose, with elements sized and placed for clarity, efficiency, and ease of use.
FEEDBACK
TIME TO TEST
With the layout set, let’s add interactions for Level 2 data and see if users find it useful, easy to access, and impactful for trading.
VISUAL DESIGN
BRING THE VISION TO LIFE
IMPACT
SINCE LAUNCH
We’ve kept refining the trading terminal, adding new features and improvements along the way. These updates have made the platform smoother, more powerful, and a favourite among our users.
Revenue Growth (YoY)
Feature Adoption
New Activated Portfolios
Web users
PORTFOLIO
