Industry
Finance (Crypto)
Design Duration
2 Weeks
My Role
Responsible for reworking the Information Architecture (IA) to enhance discoverability, activation, and transaction intent.
Team
I led this project independently as the sole product designer, working with one product manager.
IDENTIFY
THE PROBLEM
Through heuristic evaluation, analytics, and usability testing, we identified key issues
Irregular grouping
Related elements lacked optimal proximity.
Poor space utilisation
Important data was buried below the first fold.
Low discoverability
Critical features like Buy, Deposit, etc weren’t visible.
Non-scalable structure
New features couldn’t fit without breaking layout.
DEFINE
DESIGN
THE SOLUTION
A cleaner, more intuitive experience that helps users find value faster and feel confident navigating the app.
IMPACT
WHAT WORKED
“The restructured Home tab became our most engaged screen within 3 months of launch.” - Product Head, BitOasis
Search moved to top
Moved global search to the top for improved visibility.
+28%
More search interactions
Improved Portfolio View
Clearer labels & appropriate metrics, triggered action
+22%
Portfolio view frequency
Scalable Quick-Action-Buttons
High-impact gates and “More” menu future features
+19%
Increase in feature adoption.
New Dynamic Banners
Improved hierarchy & standardised banner layouts.
+35%
Click-through rate on marketing banners.
Retained Popular Tokens
Maintained familiarity to avoid hampering, existing habits.
∞
Maintained engagement levels
Categorised Markets
Segmentation to make discovery faster & more intuitive.
+18%
Token discovery and engagement.
OVERVIEW
WHILE WE’RE AT IT
Let’s look at the old Activation component
Static and text-heavy, blending with marketing banners and hiding its importance while pushing tokens below the fold.
Improved Activation Component
Clear and purposeful 3-step tracker that stands, guides users visually, and fits neatly within the first fold.
+15%
First-trade conversions.
PORTFOLIO
