CRAFTING CLARITY
CRAFTING CLARITY
FROM CHAOS
FROM CHAOS
Digital Product Designer
who am i
I’m a product designer with 7+ years in product design. While I once aimed for automotive design, I found my passion in crafting intuitive digital products. I love solving problems, breaking down complex ideas into simple, functional designs. My work is all about making products intuitive and impactful.
Outside of design, I’m always learning through books, self-improvement content, and business podcasts. I enjoy exploring new ideas and understanding the "why" behind decisions.
50+
Completed Projects
50+
Completed Projects
50+
Completed Projects
50+
Completed Projects
7+
Years of Designing
7+
Years of Designing
7+
Years of Designing
7+
Years of Designing
Process
HOW I WORK
Define
Every project starts with understanding your goals, challenges, and users. I gather insights through research and competitor analysis to create a solid foundation.
01
Strategize
With clear objectives in place, I map out user journeys, structure information, and plan the best approach to solve the problem effectively.
02
Ideate & Test
I explore different concepts, wireframe solutions, and create prototypes. Early testing ensures we validate ideas before moving into full-scale design.
03
Design & Refine
Bringing ideas to life with high-fidelity UI designs, I focus on usability, aesthetics, and accessibility. Iterations help polish the final product based on feedback.
04
Launch & Support
A smooth handoff to development ensures a successful launch. Post-launch, I analyze performance and refine the design to keep improving the user experience.
05
Define
Every project starts with understanding your goals, challenges, and users. I gather insights through research and competitor analysis to create a solid foundation.
01
Strategize
With clear objectives in place, I map out user journeys, structure information, and plan the best approach to solve the problem effectively.
02
Ideate & Test
I explore different concepts, wireframe solutions, and create prototypes. Early testing ensures we validate ideas before moving into full-scale design.
03
Design & Refine
Bringing ideas to life with high-fidelity UI designs, I focus on usability, aesthetics, and accessibility. Iterations help polish the final product based on feedback.
04
Launch & Support
A smooth handoff to development ensures a successful launch. Post-launch, I analyze performance and refine the design to keep improving the user experience.
05
Define
Every project starts with understanding your goals, challenges, and users. I gather insights through research and competitor analysis to create a solid foundation.
01
Strategize
With clear objectives in place, I map out user journeys, structure information, and plan the best approach to solve the problem effectively.
02
Ideate & Test
I explore different concepts, wireframe solutions, and create prototypes. Early testing ensures we validate ideas before moving into full-scale design.
03
Design & Refine
Bringing ideas to life with high-fidelity UI designs, I focus on usability, aesthetics, and accessibility. Iterations help polish the final product based on feedback.
04
Launch & Support
A smooth handoff to development ensures a successful launch. Post-launch, I analyze performance and refine the design to keep improving the user experience.
05
Define
Every project starts with understanding your goals, challenges, and users. I gather insights through research and competitor analysis to create a solid foundation.
01
Strategize
With clear objectives in place, I map out user journeys, structure information, and plan the best approach to solve the problem effectively.
02
Ideate & Test
I explore different concepts, wireframe solutions, and create prototypes. Early testing ensures we validate ideas before moving into full-scale design.
03
Design & Refine
Bringing ideas to life with high-fidelity UI designs, I focus on usability, aesthetics, and accessibility. Iterations help polish the final product based on feedback.
04
Launch & Support
A smooth handoff to development ensures a successful launch. Post-launch, I analyze performance and refine the design to keep improving the user experience.
05
EXCPERIENCE
MY CAREER JOURNEY
MY CAREER JOURNEY
MY CAREER JOURNEY
January 2014- March 2017
Divine Developers
Graphic designer
Led brand evolution across digital and print, ensuring consistency and market recognition. Designed logos, campaigns, and sales materials to boost engagement and lead generation.
January 2014- March 2017
Divine Developers
Graphic designer
Led brand evolution across digital and print, ensuring consistency and market recognition. Designed logos, campaigns, and sales materials to boost engagement and lead generation.
January 2014- March 2017
Divine Developers
Graphic designer
Led brand evolution across digital and print, ensuring consistency and market recognition. Designed logos, campaigns, and sales materials to boost engagement and lead generation.
January 2014- March 2017
Divine Developers
Graphic designer
Led brand evolution across digital and print, ensuring consistency and market recognition. Designed logos, campaigns, and sales materials to boost engagement and lead generation.
September 2017 - December 2018
Your Highness Fine Dine
Experience Designer
Collaborated with owners to create a strong, cohesive brand across all touch points. Organised events to attract clients and led staff training to ensure brand-aligned service and communication.
September 2017 - December 2018
Your Highness Fine Dine
Experience Designer
Collaborated with owners to create a strong, cohesive brand across all touch points. Organised events to attract clients and led staff training to ensure brand-aligned service and communication.
September 2017 - December 2018
Your Highness Fine Dine
Experience Designer
Collaborated with owners to create a strong, cohesive brand across all touch points. Organised events to attract clients and led staff training to ensure brand-aligned service and communication.
September 2017 - December 2018
Your Highness Fine Dine
Experience Designer
Collaborated with owners to create a strong, cohesive brand across all touch points. Organised events to attract clients and led staff training to ensure brand-aligned service and communication.
January 2019- March 2020
Dai Zou
Brand & Marketing Designer
I founded the brand, shaping its identity with creative visuals and packaging. Knowing the power of a strong digital presence, I led marketing efforts to keep customers engaged. I also refined the menu design and food photography to make dishes more inviting online.
January 2019- March 2020
Dai Zou
Brand & Marketing Designer
I founded the brand, shaping its identity with creative visuals and packaging. Knowing the power of a strong digital presence, I led marketing efforts to keep customers engaged. I also refined the menu design and food photography to make dishes more inviting online.
January 2019- March 2020
Dai Zou
Brand & Marketing Designer
I founded the brand, shaping its identity with creative visuals and packaging. Knowing the power of a strong digital presence, I led marketing efforts to keep customers engaged. I also refined the menu design and food photography to make dishes more inviting online.
January 2019- March 2020
Dai Zou
Brand & Marketing Designer
I founded the brand, shaping its identity with creative visuals and packaging. Knowing the power of a strong digital presence, I led marketing efforts to keep customers engaged. I also refined the menu design and food photography to make dishes more inviting online.
April 2020 - March 2021
Pine Studio
UI / UX Designer
Designed seamless online experiences for premium brands, optimizing websites and subscription platforms. Focused on creating responsive, user-friendly UIs for smooth interactions across desktop and mobile.
April 2020 - March 2021
Pine Studio
UI / UX Designer
Designed seamless online experiences for premium brands, optimizing websites and subscription platforms. Focused on creating responsive, user-friendly UIs for smooth interactions across desktop and mobile.
April 2020 - March 2021
Pine Studio
UI / UX Designer
Designed seamless online experiences for premium brands, optimizing websites and subscription platforms. Focused on creating responsive, user-friendly UIs for smooth interactions across desktop and mobile.
April 2020 - March 2021
Pine Studio
UI / UX Designer
Designed seamless online experiences for premium brands, optimizing websites and subscription platforms. Focused on creating responsive, user-friendly UIs for smooth interactions across desktop and mobile.
May 2021 - Present
CoinDCX
Lead Product Designer
Redesigned and refined crypto trading experiences to make them more intuitive, scalable, and user-friendly. Focused on improving accessibility, user activation, and retention while streamlining design processes for efficiency.
May 2021 - Present
CoinDCX
Lead Product Designer
Redesigned and refined crypto trading experiences to make them more intuitive, scalable, and user-friendly. Focused on improving accessibility, user activation, and retention while streamlining design processes for efficiency.
May 2021 - Present
CoinDCX
Lead Product Designer
Redesigned and refined crypto trading experiences to make them more intuitive, scalable, and user-friendly. Focused on improving accessibility, user activation, and retention while streamlining design processes for efficiency.
May 2021 - Present
CoinDCX
Lead Product Designer
Redesigned and refined crypto trading experiences to make them more intuitive, scalable, and user-friendly. Focused on improving accessibility, user activation, and retention while streamlining design processes for efficiency.
Clients
Clients
Clients
BRANDS I WORKED WITH
Design Studio
Real Estate
Hospitality
Hospitality
Fintech (Crypto-UAE)
Decentralised Finance (DeFi)
Fintech (Crypto-India)
Fintech (Crypto)
Design Studio
Real Estate
Hospitality
Hospitality
Fintech (Crypto-UAE)
Decentralised Finance (DeFi)
Fintech (Crypto-India)
Fintech (Crypto)
Design Studio
Real Estate
Hospitality
Hospitality
Fintech (Crypto-UAE)
Decentralised Finance (DeFi)
Fintech (Crypto-India)
Fintech (Crypto)
Fintech (Crypto-India)
Hospitality
Hospitality
Fintech (Crypto-UAE)
Decentralised Finance (DeFi)
Fintech (Crypto)
Real Estate
Design Studio
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